Offer reserved for ALL membersBecome a member of the loyalty program ALL and get a discount in more than 3,000 hotels starting with your first reservation
The West End is an iconic district in Central London, the famous home of many of the city’s best theatres. Affectionately known as Theatreland, head here for excellent shopping, dining and entertainment year-round.
Sofitel London St James offers five-star accommodation in the heart of London West End. This landmark hotel - consistently rated as one of the best in London - combines traditional British design with contemporary style that is unmistakably French. Located in a grade 2 listed building, the hotel features a restaurant, Wild Honey St James, The Rose Lounge, the St James Bar, a large choice of conference suites and an award-winning spa. Sofitel London St James is an entirely smoke-free hotel.
Mercure London Bloomsbury, located in the famous Bloomsbury area, with its wide range of restaurants, cafes and bars to suit all taste. This hotel is a great base for exploring the best of the West Ends shopping, Theatres and all of the prominent London tourist attractions. The British Museum, Covent Garden and Oxford Street are all a short walk away . The hotel is a few minutes walk from Holborn and Russel Square Tube stations with direct links to Heathrow and Eurostar via Russel Square.
Novotel London Waterloo Hotel is within walking distance of the Thames, Big Ben and Buckingham Palace - making it the ideal stay for families. Make the most of this central London location by requesting a room with views of London breathtaking skyline. After a busy day you will want to unwind in our modern hotel gym, complete with a saunarium.
Right on the doorstep of some of the worlds most famous sights and attractions, ibis London Blackfriars promises comfort and convenience in abundance. Whether you are in the capital for some culture on the Southbank and a ride on the Eye, or for a business meeting over in the City, we are perfectly located in the heart of London. Nearby you will enjoy some of Londons best markets, independent stores and live music venues, while crowd pleasers like St Pauls Cathedral and Tate Modern are within easy reach.
If you are looking for a contemporary and elegantly-designed hotel in a vibrant and easy-to-reach corner of the capital, Novotel London Blackfriars has you covered. Just a few steps to the attractions that line the Southbank, a short stroll from London top markets, and a couple of Tube stops to the likes of St Pauls Cathedral and Tower Bridge - the best of London will be right on your doorstep. Just minutes from the City, we are as well-placed for business as we are for pleasure.
The Pullman London St Pancras hotel is ideally located just a few minutes walk from three of the city's major railway station, Kings Cross, Euston and St Pancras International. Guests arriving on business will find this the perfect destination, with 17 contemporary meeting rooms capable of holding conferences and functions. The hotel is one of the city premier upscale destinations, with a host of luxury amenities and offerings such as tranquil rain showers and more.
Mercure London Bridge is a flagship Mercure hotel located in the centre of London. Enjoy famous nearby attractions such as Borough Market and the Shard, whilst being surrounded by nearby shops and art galleries. On entering this charming hotel, you'll sen se its unique atmosphere, making you feel at home. Every detail in the hotel has been carefully considered with your comfort in mind. Experience the hotel restaurant, Marco's New York Italian, courtesy of celebrity Chef Marco Pierre White.
Novotel London Bridge is a 4-Star hotel in an ideal location. Guests will find great tourist attractions such as the Shard, the Tate Modern, St. Pauls Cathedral and Borough Market - all within walking distance. Those looking to travel further afield can do so easily with multiple tube stations located nearby.
Equipped with our very own stylish bar, our affordable London hotel is home to 154 spacious, creatively decorated bedrooms including eight modern suites for larger groups. All of our rooms feature comfortable beds for a great nights sleep, and en suite walk-in power showers for an invigorating start to the day. Wake up to an unlimited, continental all-inclusive breakfast spread and indulge in a typically laid-back approach to checking out - you do not need to leave us until noon.
This boutique hotel has recently undergone a major upgrade and boasts 72 well-appointed guest bedrooms with Victorian style windows, high ceilings and a warm town house feel. Tucked away in a peaceful and tranquil garden square, the hotel perfectly encapsulates traditional English charm but with a modern twist. Each room is brimming with technology including a voice-controlled AI concierge providing entertainment, property services and room service. Guests also enjoy an on-site bar, restaurant and gym.
The West End is a little vague – the term describes a rough area of London covering Oxford Street, Leicester Square, Covent Carden Soho and Strand. It also encompasses Chinatown, making it unbeatable for dinner and a show! Getting there is easy, with many popular pockets of London easily walkable from the West End. Stroll from Euston, Charring Cross or Waterloo stations in under 20 minutes. Plan on taking the tube to the West End? Stations include Leicester Square (Nothern and Picadilly lines), Covent Garden (Picadilly), Tottenham Court Road (Central, Northern and Elizabeth line), Oxford Circus (Bakerloo, Central and Victoria) and Charring Cross (Bakerloo and Northern). Thanks to its central location, transport links and impressive concentration of things to see, do, eat and drink, the West End of London is an ideal place to stay. Whether you're a first-time visitor looking for a West End base or a London regular searching for luxury, our collection includes hotels to suit every need.
The West End is famous for being home to many of London's best neon-clad theatres, where visitors from all over the world come to catch sensational musicals and stage shows. Theatreland is also home to The National Gallery, Leicester Square and Trafalgar Square. This part of the city is also woven alongside famous Soho and Covent Garden, which means it's known for some of the best shopping, dining and nightlife in the city. Whether you visit for spectacular shows or to soak up the atmosphere, time in the West End can never be forgotten.
A ban on theatrical performances in London was lifted in 1660, and West End theatres have been up and running ever since. That means the West End has been dazzling Londoners and visitors for more than 360 years! The oldest theatre still open today is Theatre Royal Dury Lane, which opened in 1663. The Theatre Royal is the first place Rule Britania was performed for the people! Today, the theatre is where you can see the wildly popular Frozen the Musical.
There are 39 theatres in the West End, showing a slow rotation of iconic and brand-new productions, including musicals! Shaftesbury Avenue is the best-known street in the West End, home to six theatres. Some of the most famous theatres in the West End include: • London Palladium – known for many TV appearances and as the setting for awards ceremonies like the BAFTAs and the Brit Awards • The Dominion Theatre – a Grade II art deco building transitioning from Dirty Dancing to Grease the Musical in 2023 • The Apollo Theatre – on Shaftesbury Avenue • Palace Theatre – the home of the award-winning Harry Potter and The Cursed Child